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Cynosure - Dishing on the Digital UniverseCynosure is a blog about using Web 2.0 technologies to communicate, and in particular exploring how our personal communications are crossing over into the business world and back again. |
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Media Maven: The Social Media PR BlogThis blog seeks to explore the use of social media and evaluate how beneficial it can be for PR professionals. |
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The R.C. ShortCastThis Blog is dedicated to interesting people and their ideas and projects, opinions and thoughts. |
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Recent Blog Posts
Social Media in the Organziation
on Jun 25, 2006 in Social Media A while back Shel Holtz posted a nice series on how organizations are using social media internally. I really like the idea put forth by Niall Cook in Part IV of the series on using del.icio.us to share market intelligence...
Dandelife Potential
on Jul 19, 2006 in Social Media Lifehacker highlights a cool web app called Dandelife, which allows users to create timelines of their life linked to textual posts, YouTube videos and Flickr photos. While I agree with Lifehacker that this seems like a very personal application, I..
Many Roads To Success - But Few Safer than Metrics Driven Marketing
on Aug 23, 2006 in Social Media A few bad marketing decisions in an early stage startup can easily cause a company to fold (most startups eventually do fail). While there are many roads to success, Metrics Driven Marketing is generally the safest.
Web 2.0 and Social Media to Help Whistleblowers: 7 Tips
on Dec 7, 2006 in web2.0 microformats smo edelman kaiser workers kaiser permanente whistleblower social media press release social media steve rubel onlinepr social networking bloggerrelations web2.2 steverubel kaiser manipulates media mediarelations socialmedia web 2.0 publicrelations mashup The rise of social media has been a powerful tool for whistleblowers. One video on YouTube can be heard around the world, getting the concerns of the whistleblower out before corporate PR departments can shape public perceptions. This means the publi...
Kaiser's Blogger Relations Strategy
on Dec 12, 2006 in social media kaiser permanente smo bloggerrelations whistleblower edelman kaiser manipulates media Over the last week I've toured the health care blogosphere to express my concerns about the recent Healthcare Blogging Summit. My chief concern was that the Summit reinforced the credibility of PR bloggers and other professionals (physicians, lawyers...