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Cynosure - Dishing on the Digital UniverseCynosure is a blog about using Web 2.0 technologies to communicate, and in particular exploring how our personal communications are crossing over into the business world and back again. |
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Cause + EffectUsing public relations to help non-profits communicate their unique message of hope, justice, courage and determination. |
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The Cascade Effect - public relations for small businessSmall business PR expert offers advice and tips to small-medium sized business owners, entrepreneurs, startups, not-for-profits and women-owned businesses. |
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Recent Blog Posts
One of the Better Press Releases — Good Job Motorola
on Mar 30, 2006 in public relations Awhile back Motorola released one of the better press releases that I've seen issued from a vendor. This one: Pennsylvania County Launching $5 Million Motorola Data Communications System. It's written like a real story. It's got a timeline. It giv...
Words and Phrases in PR That Should Be Banned
on Mar 30, 2006 in public relations I think I want to start a list of words used in PR and press releases that should be banned. Here's the start. These words should be banned: Simple to use. Something being promoted should be simple to use, so no use in saying so. Affordabl...
Five Best Books on Public Relations
on Nov 24, 2006 in public relations OpinionJournal published Michael Kempner's list of five best PR books:1. "Propaganda" by Edward Bernays (Liveright, 1928).2. "American Hero" by Larry Beinhart (Pantheon, 1993).3. "The Eloquent President" by Ronald C. White Jr. (Random House, 2005).4.
Customer service – accept blame, own the problem
on Dec 10, 2006 in Communications Listening Aesop's fables Loyalty Management Conflict Resolution Blame Feedback Complaints Business Relationship Strategies Public Relations Corporate Training Customer Service When things go wrong, as they often do, what is your firstreaction? Blame it on others. This blaming game is played evenat the highest levels in the corporate offices and in ourgovernment. When complaints arise and it is obvious that thefault lies...
Creating the right image
on Mar 14, 2007 in Raising your profile media public relations The one person most interested in your business is probably …. you! And as much as you’d like to believe that what you do is of interest to the population at large, the truth is, it probably isn’t!However, and regardless of our impressions, pub...