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Here's the full version of the health care reform bill.
on Oct 30, 2009 in Business Change Consumers Current Affairs Democrats Economy Government & Public Affairs Healthcare Obama Public Policy Republicans USA For your informed consent, here are all 1,990 pages of the House health care bill with the seemingly impossible but possibly amazing promise, “To provide affordable, quality health care for all Americans and reduce the growth in health care spendin...
More CEOs serving as TV pitch-people
on Sep 25, 2009 in Advertising Branding Business Commercials Consumers Corporations Current Affairs Image Influence Marketing Money Public Relations Reputation Management Sales Strategy Television USA I’m quoted in a Chicago Tribune story about the increasing numbers of CEOs who star in their own advertising. General Motors, Sprint and Walgreen are among the companies trying the boss-in-front strategy. In most cases it doesn’t work. There were...
I'm...sitting...on...the...patio.
on Sep 10, 2009 in Advertising Branding Business Commercials Consumers Image Influence Marketing PR Public Relations Sales Television USA A Verizon Wireless commercial creates a classic catch-phrase that embodies the multi-generation goofiness of today’s social media phenomenon. Score another one for the brand that also defined the mobile phone boom with “Can you hear me now?”...
Industry expert asks if Toyota's image is getting a free ride
on Sep 5, 2009 in Branding Business Corporate Communications Corporate Governance Corporations Crisis Management Ethics Image Law & Legal News Media PR Public Relations Reputation Management Sales Strategy Transparency USA Auto industry veteran Frank Sherosky asks if Toyota’s stellar reputation for quality is more a result of good image management than what really happens on the road. CBS News reported that a former Toyota lawyer has filed a federal racketeering...
More and more job applicants rejected because of what they've posted on social media sites
on Aug 21, 2009 in Branding Business Careers Employment Image Influence PR PRSSA Public Relations Reputation Management Social Media Transparency Twitter Weblogs / Blogs CareerBuilder reports that 35 percent of 2,600 hiring managers surveyed decided not to employ someone specifically because of what that person posted on Facebook, LinkedIn, MySpace, Twitter or blogs. When I first wrote about the “The Transparent Ge...
What's behind The Twitter of Babble
on Aug 18, 2009 in Communications Consumers Internet business Research Social Media Transparency Twitter A new study finds that 40.55 percent of all Twitter messages are “pointless babble.” Of course, that percentage goes way higher if you also include babble that is irrelevant, incoherent or inane. But what’s driving this share-your-nothingness p...