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Scatterbox at stevensilvers.com Recent Blog Posts
The State of Colorado says you should gamble because your life is pathetic.
on Nov 2, 2009 in Advertising Business Colorado Commercials Communications Consumers Ethics Government & Public Affairs Marketing Money PR Promotions Sales Stimulus USA The latest TV ad for Colorado Lottery drops the pretense of fun in favor of selling hope. As in, you’re hopelessly stuck in your pointless little existence unless you “Break free” by winning Powerball. The “Don’t Forget to Play” tag...
The staggering speed and scale of Internet culture
on Oct 26, 2009 in Celebrities Crisis Management Current Affairs Google New media Search engines Social Media USA Weblogs / Blogs Less than 12 days after the first headline, a Google Web search for “Balloon Boy” returns more than 11.1 million results – more than the number of people in New York City and Los Angeles combined. . . . ....
Associated Press story says media hoaxes work
on Oct 26, 2009 in Activism Authenticity Business Crisis Management Current Affairs Image Influence Journalism New media News Media Old media PR Public Relations Publicity Social Media Strategy Television Transparency Web business Weblogs AP television writer David Bauder expands on the “frightening message” that media hoaxes like Balloon Boy and the fake press conference in which activists reversed the U.S. Chamber’s position on global warming are increasingly successful public...
How breaking news becomes grist for the pop culture mill in only three days
on Oct 22, 2009 in Celebrities Colorado Communications Consumers Crisis Management Current Affairs Denver Image Influence Internet business Journalism New media News Media Newspapers Old media PR Publicity Social Media Television Twitter USA Weblogs / Blogs The Balloon Boy hubbub proves a rule that any company in crisis should keep in mind: News is entertainment is news at the speed of the Internet. Here’s how it happens: The incident goes live. In this case, Balloon Boy’s...
Balloon Boy story highlights modern infotainment cycle
on Oct 22, 2009 in Celebrities Colorado Communications Consumers Crisis Management Current Affairs Denver Image Influence Internet business Journalism New media News Media Newspapers Old media PR Publicity Social Media Television Twitter USA Weblogs / Blogs The Balloon Boy hubbub proves a rule that any company in crisis should keep in mind: News is entertainment is news at the speed of the Internet. Here’s how it happens: The incident goes live. In this case, Balloon Boy’s...
Bloomberg makes big jump into consumer media with acquisition of BusinessWeek
on Oct 14, 2009 in Advertising Branding Journalism Marketing Money New media News Media Old media Public Relations Strategy USA The enduring but ailing BusinessWeek has been sold to Bloomberg LP in a cash deal that depending on who’s talking will either beef up the magazine or result in mass layoffs. Bloomberg executives say they plan on substantially increasing the...