Off Madison Ave
Off Madison ave is a results-driven agency, the motivating force behind every piece of work is mea
Off Madison Ave Recent Blog Posts
Teaching ASU Students Public Relations Pitching
on Mar 5, 2009 in Public Relations Pitching – a necessity, but not always my favorite thing to do, I must admit. Recently a co-worker and I presented for a PR class at Arizona State University to provide insight to students on the industry of PR, and the topic of pitching came up.
Targeted Cable TV Advertising
on Mar 3, 2009 in Advertising New Media Two years ago I was interviewed by Gannett Newspapers on the future of advertising technologies. I told the reporter that since my TiVo and my cable box had IP addresses that were basically computers and that as computers we would one day be able to...
Savvy as Sophomores? ASU Students Prove Me Wrong, Make Me Think
on Mar 1, 2009 in Public Relations As a former Lumberjack, I was intrigued to present for an ASU School of Journalism public relations class this week. To thicken the plot, former Wildcat Renee Airo joined me to tag team the Sun Devils. I was curious to compare my public relations...
In-Store Advertising to grow 21 percent by 2010
on Feb 26, 2009 in Advertising The other day I walked into a CVS drug store by my house and was immediately greeted by a tasteful and enticing advertisement for Ponds Institute face care products on the store’s security detectors. While I was not in the market for this type of p...
Top 10 Mistakes Business Bloggers Make
on Feb 24, 2009 in blogs Last month, I wrote an answer for a freelance journalist who put out a question on Profnet about the mistakes business bloggers make. Well, I haven’t heard back from the guy, so I’m going to post it on my own. Because this stuff is GOLD!
Shhh…just listen!
on Feb 23, 2009 in Social Networking When you think about it, engaging in a social media campaign is kind of like being in a relationship. Some of the tools that make one successful definitely apply to the other. For example, in a relationship, it is important to keep the lines of commu...