Instigator Blog
Instigator Blog Recent Blog Posts
Where’s the Surprise on the Web?
on Nov 4, 2009 in Social Media Join me for my latest obsession: Surprise. In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web. How often do you visit a website and get surprised...
People Will Pay for Surprise
on Nov 3, 2009 in Marketing Turns out, people like surprises. Who’d a thunk it? Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing! And most important for businesses out there: People will pay for surprise. Andy Nulman...
Creativity Loves Blowing Constraints Out of the Water
on Nov 1, 2009 in Startups We often hear, “Creativity loves constraints.” The premise is that real creativity, insight and innovation come out of situations that are constrained in some way. Oftentimes it’s a lack of money that forces startups to be smarter,...
You Won’t Believe What Running a Startup is Really Like
on Oct 27, 2009 in Startups …until you’ve actually done it. If you’re running a startup, or thinking about it, or have an inclination that some day you want to, or you work at one, go read Paul Graham’s latest essay, What Startups Are Really Like. For me...
How To Write Great Surveys with Actionable Data Results
on Oct 27, 2009 in Business Writing a great survey isn’t easy. At first it might seem straightforward, but after banging out a few questions with your favorite survey tool (I use Wufoo most of the time), you start to see the complexity and intricacies involved. More and m...
Raising Startup Capital is an Achievement, But Not the Most Important One
on Oct 26, 2009 in Startups HubSpot recently raised $16M dollars in a new funding round. The total capital they’ve raised to date: $33M. That’s a huge amount of money. Dharmesh Shah, one of HubSpot’s founders isn’t in love with the idea of raising ventur...
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