Jackie Peters
Jackie Peters Recent Blog Posts
Did the Recession Prevent Bubble 2.0? And, is it Possible That Tech IPOs Will Help to Tame the Financial Crisis?
on Feb 25, 2009 in Funding General Social Media business 2.0 bubble financial crisis IPO tech VC venture capital I’d like to open up discussion based on a pair of symbiotic hypotheses: the recession prevented Bubble 2.0, AND there’s the possibility that tech IPOs could potentially help to tame the financial crisis. One wouldn’t be possible without the oth...
An Evaluation of Web Strategy in the Musical Instrument Business
on Jan 18, 2009 in Interactive Marketing Social Media Marketing musical instruments namm web strategy With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies of musical instrument companies. (Disclosu...
Twiistup Gets Bigger, Badder, and Straight Up Off the Hook
on Dec 10, 2008 in Social Media Status Meeting Doodles business events LA tech twiistup My first experience with Twiistup was as a sponsor at Twiistup 4. Twiistup does an amazing job of providing some serious opportunities for startups, investors, and the community inside of a serious party atmosphere. It’s a chance for everyone t...
Are Big Brands Ready for Cafe Conversations?
on Nov 29, 2008 in Branding General Interactive Marketing Marketing Social Media WOM niche big brands I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris’ post begins: “Pepsi doesn’t want to talk with a few hundred people at a time, do they? It’s just that all these businesses...
Maximizing Social Discovery Opportunities on the Social Web
on Nov 27, 2008 in Branding Film and Video General Interactive Marketing Mobile Marketing Social Media Viral Marketing WOM Web-centeric discovery Marketing search social web-2.0 Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price and placement, it’s about relevance, value and virality. As the effectiveness...
iLike Makes Music Happen at Web 2.0 Expo NY
on Sep 26, 2008 in General Marketing Social Media WOM business monetization music expo iLike NY streaming ticket sales web-2.0 The Disruption in the Music Industry session at Web 2.0 Expo NY was one I wanted to make sure I attended. I have a keen interest in the way that the social web is effecting the music industry. Brothers, and iLike founders Ali Partovi and Hadi Partovi...