fabric of folly Recent Blog Posts

What should Zynga do next?
on Oct 24, 2009 in social networking web 2.0 gaming Ok, so it's not too difficult to look at a successful company and describe some of the smart things they've done and why they might be considered significant; much harder to say what they should do next. Here's my attempt to map out four next steps f...



6 reasons why Zynga is truly game-changing
on Oct 20, 2009 in social networking web 2.0 gaming Chances are you haven't heard of Zynga. However, if you're a Facebook user (and 19 million UK Internet users reportedly now are) then you may well have played one of their games and have subliminally registered their 'powered by Zynga' logo (a silhou...



30 Must-Download iPhone Apps
on Jul 26, 2009 in mobile iphone So, you've just purchased a shiny new iPhone 3GS and you're wondering which apps to download? Here's an update on my previous lists, this time organised by category:Best utility appsThe apps you'll fire up again and again1.) Tweetie (£1.79) - the be...



Recent BBC Vision web launches
on Jun 20, 2009 in web BBC Quick round-up of some recent BBC Vision web launches which I've had varying degrees of involvement with:Robin Hood gameNoteworthy primarily for its use of the Unity plug-in which renders Flash-beating in-browser 3D graphics - definitely a technology...



BBC Apprentice clips widget
on Jun 8, 2009 in web 2.0 television BBC Suffering Apprentice withdrawal symptoms after last Sunday's final? Here's a bundle of best bits (including James' car-crash interview - "In a nutshell, I put a leash on people who spunk money up the wall..." and "I can bring ignorance to the table")...



'Search online for...' - The return of keywords in advertising
on May 29, 2009 in advertising search media Hands up who remembers AOL keywords? Back in the late-90s / early naughties (when AOL was still spamming the world's letterboxes with CD-ROMs) it was commonplace to see an AOL keyword alongside, or occasionally in lieu of, a regular URL on marketing...