The Brand Man Speaks
The Brand Man Speaks Recent Blog Posts
Wall Street Journal declares "Branding" is more important than ever
on Nov 2, 2009 in Advertising Campaigns Brands in demand Brands needing help Consumer Satisfaction Strategies Corporate Behavior Cultural Changes and Commentary US Economy In a recent WSJ article entitled, "The Wrap: consumers do spend on innovative goods" the newspaper declares that consumer spending is not dead in this recession, rather it is becoming more selective as money is tight and waste cannot continue...
CNN.com's new website format undermines CNN brand
on Oct 27, 2009 in Advertising Campaigns Brands needing help Television Web/Tech I was stunned the other day to see a new format for CNN.com. I have religiously read this page everyday for several years as my first source of news and information in the morning. I found nothing wrong about the...
Abercrombie and Fitch CEO, Jeffries, the most OVERPAID exec in survey
on Sep 28, 2009 in Advertising Campaigns Brands needing help Consumer Satisfaction Strategies Corporate Behavior Cultural Changes and Commentary Retail Forecasts/Predictions and Commentary US Teen, young adult retailer Abercrombie and Fitch had been one of America's most successful apparel companies. Despite premium prices, its targets...young men and women (who wanted to aspire to the brand's young, good looking and sexy image) bought it...
Corporate Group Travel down dramatically; Will the word "Resort" be dropped from hospitality brand names?
on Sep 24, 2009 in Advertising Campaigns Brands needing help Consumer Satisfaction Strategies Corporate Behavior Cultural Changes and Commentary Current Affairs Travel-Airlines and Hotels US Economy The economy has had an enormous negative impact on bookings at hotels and resorts throughout the US. Especially hard hit have been hotels that cater to corporate groups as business travel has been reduced dramatically across the board. A recent...
Lack of Civility cuts across occupation, race and political affiliation...is the end of the empire near?
on Sep 14, 2009 in Brands needing help Celebrity Consumer Satisfaction Strategies Corporate Behavior Current Affairs Entertainment Industry Sports US Government I just felt compelled to write a short piece on what appears to me and many others to be an rapidly approaching end of any type of civility in this country....maybe the world....that reminds one of the decline of the...
Brand Reinvention: Defunct retailer brands get new life: Linen and Things revisted
on Aug 31, 2009 in Advertising Campaigns Brands needing help Celebrity Branding Corporate Behavior Cultural Changes and Commentary Retail Forecasts/Predictions and Commentary US Economy The recession has taken a toll on a whole host of retailers many of whom were well known names in the consumer products industry. Several notables include Polaroid, Sharper Image and home goods retailer Linen and Things. When Linen and...
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