In an effort to reconnect kids with local whole foods in Fond du Lac County Dean and Natasha Malloy, in conjunction with the Artesian Road Living Foods, began a summer and after-school program called The Enlightened Schoolyard. The lives of 60 kids were touched as they actively participated in this 10-week program.
After the initial program, they brought the kids into a kitchen setting for an additional 10-week period. It ended with a farm-to-table meal prepared and served by the 4th and 5th graders for their families and the volunteers.
To view pictures of the program, click here, here, here, here, and here.
The Enlightened Schoolyard/The Cheesecake Farm is this week's "Favorite Local Find of the Week.
It really is quite a fascinating story, but I'll let Dean tell you about it in his own words!
Q1. How and when did you get involved in this program, Dean?
Jane and Bruce Braun, the producers of Artesian Road Living Foods, have opened their farm and hearts to a vision that came to me through Alice Waters' program the Edible Schoolyard – an experiential garden and kitchen school.
Alice Waters is the chef/owner of Chez Panisse in Berkley California. Her "Delicious Revolution" in the US, instrumental in spurring on the Slow Food Movement along with international founder Carlo Petri, is finally catching on here in the Midwest.
Since January of this year, my wife and I have been working toward forming a non-profit program for children, youth and families of Fond du Lac.
Q2. Dean, what are your aspirations for The Enlightened Schoolyard?Our goals are to address childhood obesity and healthful nutrition through:
1. whole foods nutrition vs. processed convenience foods
2. sustainability in agriculture vs. conventional industrial agriculture
3. local vs. global food supply
4. and the pending economic implications effecting communities such as ours and program development for youth (summer and after school).
We intend on running the program again next year and opening avenues to include other groups and possibly paying public participants.
Interested volunteers, participants, or community partners can contact me via email: deejmalloy@yahoo.com or at 920.251.6036.
Q3. By the way, what is the Artesian Road Living Foods?
Jane and Bruce Braun operate a sustainable vegetable and egg commercial production farm and sell their produce at their store, Village Market Specialty Food Retail Store, in Fond du Lac, Wisconsin and at their Nutrition Discount Center in Oshkosh, WI.
Q4. So where does The Cheesecake Farm fit into all of this?
In my quest to sustain our Enlightened Schoolyard program I dove headfirst into policies, infrastructure, logistics, and the essence of what all of this local sustainable agricultural movement embodies. I have begun pursuing production and marketing of value-added agricultural products.
Within the coming month, just in time for the holidays, we will be starting our business of selling wholesale "locally-sourced ingredient" cheesecakes.
The business is called The Enlightened Kitchen, and we plan on marketing our cheesecakes wholesale under the brand name, The Cheesecake Farm. We also aim to create other value-added agricultural wholesale products in the future.
Q5. Dean, why cheesecake?
Cheesecake is something that represents the ultimate in an over-the-top unhealthy product. I know people often reserve indulgence for such desserts.
So, from the health perspective I wanted to offer a unique alternative.
Without dismissing the fads of low-fat and non-fat products, the fat content is fully intact in our products. I truly believe that eating a whole fat product is an essential part of good nutrition. Plain and simple our bodies need fat to function.
I use a full flavored Organic Valley Farm Neufchatel cheese and full fat Organic Valley Farm sour cream in our cheesecake, and an egg that is unsurpassed in the quality of nutrition and treatment to the laying hens that produce these eggs.
The other ingredients of cheesecake that are health benefit oriented are the sugars. Our product is much less sweetened. We use stronger natural sweeteners such as maple syrup, sorghum, dried fruit and very small amounts of alcohol that provide a deeper flavor component. These sugars also have better nutritional profiles, offering vitamins and minerals compared to more refined sugars or corn syrup.
Typically baked products aim to use the cheapest ingredients like high fructose corn syrup, white sugar, white flour and hydrogenated fats to increase profits and shelf life.
This is the process that is making our food system, nutritional system, and local economies suffer.
I challenged this system to first make a product that was more locally sourced, secondly to offer a alternative to effect change in the local economy by returning profits to local agricultural producers and thirdly, to offer a nutritionally superior and naturally fresh alternative that would meet the shelf life demand of the market.
We have created these cheesecakes from as many local ingredients as we can. When we say local we mean local – within 100 miles of home.
While we are trying to use locally-sourced organic whole products for our ingredients, this is not always possible. In the case of chocolate and minor ingredients we are making the exception. Someone asked why Organic Cheesecake? (It seemed like an oxymoron). I say, why not?
If people want to eat cheesecake let them eat the best cheesecake they can get and feel good about eating!
Q6. What flavors of cheesecake do you sell?
All of our cheesecakes are the 8” size:
- Plain (maple & brandy) with a walnut crust or crustless
3lbs 12oz (60oz) Serves 10 - 6oz slices or 12 – 5 oz slices - Triple Chocolate Kahlua with a walnut or almond crust
3lbs 12oz (60oz) Serves 10 - 6oz slices or 12 – 5 oz slices - (Turtle) Caramel Nut Chocolate Chunk with a walnut crust
3lbs (48 oz) Serves 10- 4.8oz slices or 12- 4 oz slices
Because we use farm fresh ingredients, all products keep for 3 weeks covered and refrigerated. Freezing is not suggested. All products can be prepared for freezer storage without sour cream topping.
Q7. What do you do with the proceeds from your cheesecake sales?
We will donate a percentage of profits from cheesecake sales to “The Enlightened Schoolyard”. We will also financially support non-profit organizations that actively strengthen local and global sustainable, environmental and ecological systems and efforts.
Q8. If someone is interested in ordering your cheesecakes, how would they go about it?
Our cheesecakes and other products, such as quiche, will be available through coffeehouses, cafes, restaurants and specialty stores in Milwaukee in the coming months.
If you are interested in purchasing a whole cheesecake for the holidays or you'd like to obtain our product for your business, contact us for details. We will be delivering to Milwaukee once a week in the near future and can arrange a pick-up date and location.
Dean Malloy
Enlightened Kitchen
920.251.6036
localcheesecake@yahoo.com
Thanks so much, Dean, for sharing your vision with us. We need more people like you who are endeavoring to turn back the tide on childhood obesity and the chronic diseases robbing our children of their youth!
I met Dean at the Farmer Chef Connection and was able to enjoy samples from The Cheesecake Farm. Absolutely yummy!
I love the fact that there are healthier alternative sweet treats out there. Besides, I'm also contributing to such a wonderful cause--the health and welfare of our future generations!
Who says I can't have my (cheese)cake and eat it, too?







