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July 1st, 2008
Renaming my Sunday’s Marketing quote to something a little more appropriate, since I rarely hit my target of Sunday, I now introduce you to Marketing Quote Madness - same thing, different name. As always, I post a quote to do with marketing or advertising and some thoughts on how it applies to us internet marketers. So without further ado:
In the factory we make cosmetics; in the drugstore we sell hope.
This quote, by Charles Revson, is an oldie but a goodie. Now drugstores and factories have little to do with us, but the concept is something that many webmasters forget I believe. To us, whatever we’re selling (or pushing) is just an item - ebay products, free samples for zip/email submits, scripts and programs, online services, information - but to the customer, they’re buying it because it fits their lifestyle. Their lifestyle is what makes them, them - their habits, attitudes, standards, hopes, etc.. And so while a lot of webmasters couldn’t care less about what they are actually selling as long as it sells, to the buyer it is something far more personal. Try reflecting that in your attitude and your website - I bet you’ll become more successful.
Takeaway: appeal to your user’s personal lifestyle
Posted in Quotes | 1 Comment »
June 2nd, 2008
It’s with pleasure that I unveil my newest site, which I have been working on for the past two weeks. The site is eflowergrams.com, where you can send free virtual flower grams. It’s simple in concept, but I think it works best that way. Although there are some other sites on the web where you can send flower greeting cards, I found all of them messy and hard to use, which is why I believe that eflowergrams.com can become the premier flower greeting card / egram resource.
Sending a virtual flower is a quick way to let someone know you care - and eflowergrams.com makes it easy as 1-2-3. Best of all, it’s free, and currently you can choose from over twenty flowers. Pick a flower, add a message, provide a recipient, and viola! In a matter of seconds a lucky person will have a beautiful flower gram waiting in their inbox. Also, as always, no email addresses will be given out or sold - they are used strictly for sending flower grams.
So check it out and tell me what you think - any feedback is welcome. Try sending a flower gram or two and see if you can brighten someone’s day ;)
Posted in My Life | 6 Comments »
May 27th, 2008
We all have done link exchanges before. Swap a couple of links here for a couple of links there. But how effective have they really been for us? Chances are not as much as they could be. We’re so concerned with getting the SEO benefits of the incoming link that a lot of the time we forget about keeping the users in mind. Everyone knows that you want links from relevant sites, but why not link to relevant parts of your site?
I believe that the most common mistake made in link building is linking to your homepage. Sometimes this may be the best landing page, but nine times out of ten it’s not. Think about the subject of the site you’re getting that inbound link from and what their users are interested in. Is a generic home page link going to be the most helpful to them? Maybe not. Maybe you should have that link pointing to a specific page, category, or post.
For example, say I solicited a link from a webmaster blog that catered to the new and inexperienced. In this case, I think that it would not only be more beneficial but more enticing for those users to visit my site through a link pointing to my “Promotion 101: The Basics” article or my “Usability and Accessibility” category which contains many easy advice posts for new webmasters, instead of a standard front page link.
Basically, just spend a moment thinking about which part of your site would be most likely to keep users engaged and on your site. If I’m getting a link from a blog dedicated to forum owners, then it would make a lot more sense for the link to point to my “Forum Promotion” category, because I know that that is what my audience for that link is interested in. The point is to make the least amount of work for them. If they land on my homepage and have to look around for what they’re interested in, they might leave. But if I give it to them right off the bat, they’re more likely stay, read, and become repeat visitors. Keep it simple and straightforward for your users!
Posted in Promotion Techniques | 3 Comments »
April 18th, 2008
Throughout life we are told over and over again to “dream big” and “reach for the horizon”. Our aspirations are as boundless as our imagination. Yet, hardly anyone is actually able to achieve these sorts of goals. And you know why? They’re thinking too big. I’m going to give you a piece of advice that I bet you’ve never heard before.
Think small.
Pause - not something you’d expect to read in a blog that is all about growing and profiting from your business. Let me explain a little more. A week ago I purchased a book, which has nothing at all to do with marketing, but one particular quote inside of it jumped out at me as a perfect lesson that a lot of would-be business men and women could benefit from. The quote goes as follows:
The foolish man seeks happiness in the distance; the wise grows it under his feet.
Digest that for a moment and think about how it could be applied to a business setting. Many entrepreneurs go about creating a business plan backwards. They think, what could make me the most money? And then they set off in that direction. But, nine times out of ten, they know very little about the subject matter they chose, and ultimately end in failure.
They way a successful entrepreneur should think is what am I good at? What do I know a lot about? What are my strengths and assets? Then you build a business around that, and since you are now working in an environment where you’re knowledgeable and talented, instead of inexperienced and ignorant, your chances at being successful are much higher.
Also, we all know that 99% of businesses aren’t over-night hits. They take potentially years of hard work and sweat to build, so wouldn’t you rather be spending that time and energy working on something you at least enjoy and are familiar with, instead of something where you are out of your element and stumbling along blindly in the dark?
So, back to the quote. The foolish man seeks happiness in the distance. Think, the naive business man seeks success in what others have found success in, distant from his own skills. The wise grows it under his feet. Think, the wise business man grows success out of his own talents and strengths, not others.
Thinking about starting a new website? Or a brick-and-mortar business? Doesn’t it make sense, then, to build it around what you’re knowledgeable and good at? Sadly, this does not seem to be the common attitude. So next time you’re thinking about starting a new venture, try taking this advice to heart - I bet you’ll be amazed by what you accomplish.
Posted in Quotes | 5 Comments »
April 3rd, 2008
Just a quick note to let everyone know that HostGator is having a 20% special until May 1st if you use the coupon code “spring” when purchasing hosting. It’s a great deal and I strongly recommend them as a host.
Posted in Industry Watch | No Comments »
March 11th, 2008
It’s with great pleasure that I would like to announce my newest site (work in progress), HostGator Reviews - read non-biased reviews on HostGator. I am compiling all the reviews of HostGator that I can get my hands on, and posting various other useful information, like coupon codes and whatnot. The site runs on Wordpress, just like this one.
I’m sure that you’re thinking it is kinda silly to launch another hosting review site, since it is already a very saturated market. But I am using this as an experiment, as well as a long-term investment. I hope to compile the biggest database of Hostgator reviews on the internet, and ultimately rise to the top of the search results for relevant keywords. This, of course, would bring with it the opportunity for big money.
I don’t expect any quick results, but I am also going to be setting up subpages on myHostgatorReviews.com to use as PPC landing pages, another part of my experiment. So anyways, check it out and tell me what you think! And of course, if you have any experience with Hostgator, feel free to write it up and send it to me!
Posted in Experiments, My Life | 1 Comment »
March 7th, 2008
Well, it is already in the third month of the year, but it’s never too late to ask: what do you have planned this year? Maybe launching a new content network? Getting into affiliate marketing? Whatever it is, I want to hear about it. As for myself, I am getting back into affiliate marketing. I had forgotten how fun it can be (as well as frustrating). I’ve also experimented in writing/selling ebooks, which is actually going quite well.
I know I have not been posting as useful articles on here as of late, only quick update blurbs - but I plan to fix that. In the future, look for articles on:
- Forum promotion 101 (continuation of my series)
- Affiliate Marketing 101
- Question / Answer (users email me questions, I post the in-depth answers)
As always, if you are interested in any particular subject that you would like to see me write about, shoot me an email.
Posted in AbstractPromotion.com, My Life | No Comments »
February 28th, 2008
Just a heads-up to everyone that is looking for hosting, HostGator is currently offering 20% off of their hosting plans with the coupon code HEART. Their plans are already great deals, and this makes them even better. I have been hosting with HostGator for 2 years now and love them - I highly recommended them. Check it out and enjoy!
Posted in Industry Watch | No Comments »
February 19th, 2008
A little late into the month, I know, but here they are anyways. Use FEBLUV at namecheap for $8.41 .com domain names, and check out all of these coupon codes for Godaddy:
- $6.95 .COM registrations, transfers and renewals, use promo code CJC695DOM
- 10% off any order at GoDaddy, use promo code CJCSAVE10
- Save $1 on any order, use promo code CJCONEOFF
- Save $20 on your order of $100 or more, use promo code CJCDEAL17
- Save $5 on your order of $30 or more, use promo code CJCSAVE
- Save $10 on your order of $50 or more, use promo code CJCTENOFF
- Save 15% on your order of $75 or more, use promo code CJCDEAL
- 20% off any GoDaddy shared hosting plan, use promo code CJC20HOST
That being said, does anyone have any topic in particular that they would like me to write about?
Posted in Resources | No Comments »
January 19th, 2008
Just a quick note to let everyone know that until January 31st you can buy .info domains for $0.99 a piece at Dotster.com. Great bargain! The coupon code is 99INFODOT
Posted in Resources, Industry Watch | 3 Comments »
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