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WOM, Buzz, and Viral Marketing CommunicationBroadly, the purpose of this blog is to educate and help people learn about WOM, buzz, and viral marketing. More narrowly, this blog will support a special topics class I will be teaching at Northeastern University. |
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Word-of-Mouth Communication StudyThis blog creates a space to discuss my research on word-of-mouth communication and buzz marketing practices. |
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Zenful CreationsLori's Zenful place to talk about design, web standards, and CSS. |
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Recent Blog Posts
ASPCA Moves To Unmask Word of Moth Marketing
on Dec 14, 2006 in ASPCA moths WOM marketing snickers word of mouth The national ASPCA announced it will embark on a campaign to expose the controversial practice of word of moth marketing."For corporations to exploit any wildlife for marketing purposes, let alone from the order lepidoptera, is baseless and wrong," s...
Spreading Ideas by Exclusiveness and Secrecy
on Oct 30, 2007 in paretolaw bookreview marketing wom The heading may seem like a large contradiction, but I believe it is not.The Tip from a Friend Why does a tip from a friend mean so much to you compared to an ad in a magazine or on television? Well, friendship is strongly related to honesty and the...
WOM and its metrics
on May 20, 2008 in word of mouth summit milan wom passa parola On April, there was in Milan the first Wom Summit, organized by Reed Business Information.I gave the workshop about Wom and its metrics.These are my slides. | View | Upload your own...
Metrics
on Jun 2, 2008 in metrics social media wom Don't rely on metrics to claim your community is successfull.Use metrics to understand your community better.
I Can’t Resist a Singing Hamster
on Jun 4, 2008 in General Social Marketing CMA Conference Social Media viral marketing WOM On June 12th, there is going to be a pilgrimage of marketers to Toronto for the From Mass to Grass, CMA’s Word of Mouth Marketing Conference. If you’re in the area…or have the budget to fly…you should definitely check out this...



