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Marketing FrayLively discussion and new perspectives on hot topics and burning issues in marketing and business. |
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Recent Blog Posts
Case studies where a local approach succeeded above a centralized approach
on Apr 21, 2006 in Marketing Strategy Coca Cola and Thumps Up in India In the 1990s Coke's HQ in the US had worked out a strategy to reenter the Indian market, having officially withdrawn in the 60s after refusal to dilute their equity. Their strategic approach...
How to use marketing for start-ups?
on Jun 25, 2006 in Marketing Strategy What is the role of marketing when you have 1 million in funding for your start-up? Well of course you need to spend money on your product developement, people hiring, selling, general admin costs and marketing. My recommendation is to...
Two Great Books for Driving Today's Marketing Strategy
on Aug 30, 2006 in The Long Tail Marketing Strategy Marketing Warfare I am now deep in two fantastic marketing books (one an audio book for my commute and the other a printed book for home). Marketing Warfare is a classic book for defining an effective marketing strategy, while The Long Tail provides an important situa...
Cingular's marketing strategy paid off
on Jan 27, 2007 in Marketing Strategy Cingular's posted an impressive profitability performance despite its low ranking in quality service.The additional millions of subscribers are attributed to being the first in terms of new product offerings. They were the first to offer Motorola's R...
It’s the POP!
on Feb 6, 2007 in Education Innovation business strategy marketing strategy Sidenote, pop should be the country’s official word for “soda”. Soda sounds so backwoods to me. Anyways, this appears to be Coca Cola’s new visual for the rebranding launch of Cherry Coke which is being spearheaded by hip hop...