Recent Blog Posts
Revealed! The secret target demographic of Indian commercials - Part 1
on May 7, 2009 in Life in India Indian Advertising Advertising Indian ads Indian Commercials Complan Recently I found myself with a lot of free time during a visit to the desh. I decided to use it wisely - I watched hour upon hour of IPL , gleefully settling down to watch eight hour blocks of TV cricket. Soon however, I found that in between...
Revealed! The secret target demographic of Indian commercials - Part 1
on May 7, 2009 in Life in India Indian Advertising Advertising Indian ads Indian Commercials Complan Recently I found myself with a lot of free time during a visit to the desh. I decided to use it wisely - I watched hour upon hour of IPL , gleefully settling down to watch eight hour blocks of TV cricket. Soon however, I found that in between...
Indian Ads, Hidden Codes - Part 2: Complan versus Horlicks
on May 11, 2009 in Indian Advertising Complan vs Horlicks Secret Demo of Indian Ads "Is it true that Complan makes kids grow faster (than Horlicks)?" A mother with a somewhat lopsided jaw wonders. It bugs her so much she decides to check it out for herself. But since she isn't the only one with phaltu time on her hands, she goes o...
Indian Ads, Hidden Codes - Part 2: Complan versus Horlicks
on May 11, 2009 in Indian Advertising Complan vs Horlicks Secret Demo of Indian Ads "Is it true that Complan makes kids grow faster (than Horlicks)?" A mother with a somewhat lopsided jaw wonders. It bugs her so much she decides to check it out for herself. But since she isn't the only one with phaltu time on her hands, she goes o...
More Ads that annoy me - Part 3
on May 25, 2009 in Indian Advertising Crabtree BSNL Crabtree Switches Rajat Kapoor is about to pull out of his driveway. He waves his finger at the electrician about to perform work in his house. "Make sure its Crabtree switches, ok" he smiles. His wife - a well coiffed late-twentyish chick chides...